The task on hand was to increase awareness about a new organic store in the city and increase awareness on using fresh and natural products and produce.
average engagement rate
across social media
We highlighted the stories of our farmers and the techniques they use to produce organic fruits and vegetables. We also tied up with home bakers and brought out the message of eating desserts in a healthy manner. Our other messaging involved about the healthy benefits of our produce using new age media.
increase in Instagram followers
with a 6 month period
Instantly after taking over, we saw a spike in engagement on our social platforms. The customer base was inquisitive, asked questions and engaged with the new content. We also doubled our instagram followers over 6 months and ensured average engagement rate of 58% across social platforms.